AEON is a Japanese comprehensive enterprise group engaged in retailing and services, mainly operating shopping malls and comprehensive retailing stores (general merchandise stores, food supermarkets), with exclusive stores, financial services, property services, convenience stores and other services involved. So far, it has more than 300 subsidiaries and nearly 18,000 shops that are mainly located in Japan, China and Southeast Asia. By the end of December 2013, AEON had had 611 general merchandise stores and 1,977 food supermarkets. It ranked 148 in the Fortune Global 500 in 2014.
AEON’s development goal is to become a localized global enterprise. AEON will always adhere to philosophy of serving customers, pursuing peace, respecting human and contributing to regions so as to achieve huge growth and high profitability and strive to become the NO.1 retail enterprise in Asia, creating more colorful and wonderful lives for customers.
Origin of AEON
AEON stands for “eternity” in Latin. In 1970, JUSCO Co., Ltd. was born on the basis of the cooperation between Okada, Futagi and Shiro. At that time, suggestions were solicited from the employees for the name of the new company, and Japan United Stores Company(JUSCO) was selected and designated as the company’s name. On August 21, 2001, JUSCO Co., Ltd. was rename to AEON Co., Ltd.. On August 21, 2008, AEON was transformed into a pure holding company with AEON Co., Ltd. as its core. Since then, AEON has been managing and supporting the business activities of its enterprises through holding part of or all the shares of its chain supermarkets and shopping centers at home and abroad, thereby having enhanced the enterprise value of the entire group.
Since it began to expand its business in Hong Kong in 1985 and in Guangzhou in 1996 , AEON has currently operated a total of 137 stores of different businesses in China. AEON’s business covers a wide range of areas, from shopping malls on the outskirts to general merchandise stores, food supermarkets to convenience stores, all of which can be deeply developed according to different needs, aiming at serving the local people’s livelihood and providing customers with safe and reliable goods and services. In its Three-year Medium-term Business Plan (2011-2013), AEON proposed an important guideline of Turning to Asia. On December 26, 2011, AEON (China) Investment Co., Ltd, AEON’s headquarters in China, was established. Under the guidance of the Group’s strategies and with a panoramic view of the situation, it has taken a global business perspective and meanwhile had itself locally rooted to conduct business activities in line with the strategy of Localized Operation with a Global Perspective. At the same time, it has made continuous efforts to strengthen its overall operation foundation to accelerate AEON’s overall growth in China. Moreover, the headquarters in China will also play an important role in the development of shops and products as well as talent recruitment and training, making independent and quick business decisions to support the Group’s strategy for rapid growth of each business. At present, AEON’s business in China is mainly operated in Shandong Province, Guangdong Province, Beijing, Tianjin and Hong Kong, mainly focused on general merchandise stores and also engaged in commercial real estate development, comprehensive financial services, services, exclusive stores, etc. In future, under the overall planning of AEON’s headquarters in China, the group’s business will be gradually expanded to Jiangsu Province, Zhejiang Province, Hubei Province, Fujian Province and other regions.
AEON East China
AEON East China (Suzhou) Business Co., Ltd. is a large retail business company established in Jiangsu Province by AEON (China) Investment Co., Ltd. which has set up a total of three branches in Jiangsu and Zhejiang Province. AEON East China (Suzhou) Commercial Co., Ltd has a registered capital of 350 million yuan with a total investment of 1.05 billion yuan. It has opened large supermarkets in the AEON Mall at No.188, Suzhentao Highway, Yuexi Subdistrict, Wuzhong Economic Development Zone, Suzhou, with a business area of 20,000 square meters. Its business covers wholesale, retail, import and export as well as commission agent (except auctions) of all types of food (including pre-packaged food, bulk food, dairy products (including infant formula milk powder)), edible agricultural products, daily necessities, clothing and shoes, knitwear, cosmetics, cleaning products, photographic equipments, lamps, toys, furniture, stationery and sports supplies, leather products, office supplies, computers and accessories, communication equipments, watches, glasses, bags, hardware and electric materials, chemical products (hazardous articles excluded), gold, jewelry and accessories, crafts (excluding cultural relics), ceramic products, household appliances, motorcycles and accessories, electric bicycles and accessories, bicycles and accessories, building decoration materials, agricultural machinery fittings, automobile fittings, car accessories, outdoor products, garden supplies, fertilizers, flowers, plants, pet supplies, pets (excluding dogs), daily groceries, kitchenware, labor insurance supplies, common products, weighing or measuring equipment, massage apparatus, and first-class and part of second-class medical devices; publications retail; counter rental; logistics services, warehousing services (excluding dangerous and contraband goods) and catering services; property management; commodity exhibition and sale services; household appliances maintenance; production and sale of various food; beauty salon and manicure; business information processing and advisory services and business management consulting; commissioned processing of own brand products; relevant supporting services (commodities of state-run trade management not involved, and for those involving quota and license management, the applications will be handled according to relevant national provisions).
Based in Suzhou, AEON plans to open business in the East China. AEON East China (Suzhou) Business Co., Ltd. Hudong Branch and AEON East China (Suzhou) Business Co., Ltd. Liangzhu (Hangzhou) Branch have already been successfully opened. Besides, AEON East China (Suzhou) Business Co., Ltd. Suzhou New District Branch has also been successfully opened in January 2016. Meanwhile, AEON is actively planning to open a Branch in Nantong.