The 22nd Suzhou Taihu Lake Plum Blossom Festival kicked off at the Jinting Tourist Service Center on Jan. 18, which will last for two months this year.
The plum blossom is a famous flower in China, which has always been regarded as an auspicious thing by Chinese people. The ancient scholars were particularly fond of the plum blossom and considered plum blossom appreciation an activity of elegance and a sign of refinement. Suzhou’s Taihu Lake area is well-known for its plum blossom appreciation resorts.
The annual Taihu Plum Blossom Festival is not only the first significant tourism festival in the early spring of Suzhou, but also the most influential tourism activity of Xishan Island, which now boasts great brand effect.
To meet the needs of tourists, this year’s festival has introduced a new concept of tourism - “Enjoying your stay on the island”. The organizer offers preferential tour packages by integrating the tourism resources on Xishan Island such as scenic spots, farm stays, family hotels and recreational fruit picking orchards.